Thursday, 13 March 2014

Research into Studio Idents

What is an Ident?
This is a small clip, lasting a few seconds which helps identify what production company produced the film; it is shown before the actual film.

There are famous of examples of idents, some synonomous with the film industry.

All of the 6 major film companies have idents, some screenshooted here.


Lionsgate Films Ident 
This ident features many gears and mechanisms interlinking with each other to open what looks like door to see the Lionsgate logo.
The gears and mechanisms could represent the many features and parts a great film needs to become what is it. Idents mostly use non diegetic sound to accompany it to show it  



Universal Pictures Ident
This shows a globe of the world with the word 'Universal' covering it. This could show how Universal Pictures has become worldwide brand synonymous with the film industry.
Idents can also be adapted to fit in with the films themes and ideas.

Logo Variations - CLG Wiki
The Universal logo turn into a sliver vehicle rim to fit into The Fast and Furious' themes of cars and racing.

British Independent Film Studios

British Independent Film Studios such as also have idents for example Warp Films,
these may not be as popular as the major film companies they are still used to represent their respective companies.

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